Marketing research : (Record no. 35901)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01412cam a2200361 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13454555 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KCU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231005122922.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040112s2003 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2004270001 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071151192 (international ed.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072467576 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072467630 (CDROM) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | Acopesa |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .H258 2003b |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/3 |
| Edition number | 21 |
| Item number | HAI |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | within a changing information environment / |
| Statement of responsibility, etc. | Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed., International ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. | c2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 720 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. + |
| Accompanying material | 1 CD-ROM (4 3/4 in.) |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill/Irwin series in marketing |
| 500 ## - GENERAL NOTE | |
| General note | CD-ROM has title: SPSS student version 11.0 for Windows. |
| 500 ## - GENERAL NOTE | |
| General note | "ISBN 0-07-246757-6 part of 0-07-253839-2"--P. [4] of cover. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 687-698) and indexes. |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bush, Robert P. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ortinau, David J. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | origcop |
| d | 3 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KING CEASOR UNIVERSITY LIBRARY | KING CEASOR UNIVERSITY LIBRARY | 10/05/2023 | 658.8/3 HAI | 1261 | 10/05/2023 | 10/05/2023 | Books |