The anatomy of buzz revisited : real-life lessons in word-of-mouth marketing /
Rosen, Emanuel (Manu), 1953-
The anatomy of buzz revisited : real-life lessons in word-of-mouth marketing / Emanuel Rosen. - 1st ed. - New York : Currency Doubleday, c2009. - xvi, 360 p. ; 21 cm.
Rev. & upd. ed. of: The anatomy of buzz. c2000.
2008030769
Word-of-mouth advertising.
Marketing.
HF5827.95 / .R67 2009
658.8 / ROS
The anatomy of buzz revisited : real-life lessons in word-of-mouth marketing / Emanuel Rosen. - 1st ed. - New York : Currency Doubleday, c2009. - xvi, 360 p. ; 21 cm.
Rev. & upd. ed. of: The anatomy of buzz. c2000.
2008030769
Word-of-mouth advertising.
Marketing.
HF5827.95 / .R67 2009
658.8 / ROS